how not to do social media

Please stop doing YouTube video contests, and pretending that it's a new, or exciting social media campaign. It's old, tired and lame, ok?

The people in those anti-fashion gold jackets have launched a YouTube campaign to show your house, and promote their real estate company. Here's the clincher: You must list your house with them, must include your listing agent in the video, and must shoot the video while the sun is at 43 degrees from the horizon. Yikes.

YouTube contests have become so ho hum that some bloggers even refuse to cover them any more. Amen. Please, please, please hire an agency that uses social media to create your social media campaign for you. Just sayin'.