giant shoes bring together east coast and west coast. all is well.
Part art project, part street-team, part promotional stunt. This Adidas promo rocks. (Stupid Flash site won't let you link directly. Click on "superstar.")
Two giant (no really - GIANT) adidas shoes get painted by street artists. One on the west coast (the left shoe), one on the east coast (the right shoe). They meet in Venice Beach, and live happily ever after.
Only one thing leaves me uncomfortable. Why does the east coast shoe have to travel to California? Was the left shoe too lazy to meet halfway? Couldn't the giant shoe meet-up take place in Chicago? Over deep-dish pizza?
From mmcgreevy, via Twitter.
Labels: fashion, outdoor, sports marketing, streetart, streetteams, stunts, youthmarketing
posted by darryl ohrt @ 7:38 AM
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