campaign brands by swag style

Animal New York has an interesting view of the democratic candidates - judging them by their campaign swag style. Obama has cool stuff, Hillary has stuff that only older white women would wear.

I wonder if the campaigns are designing to the audiences that they already have, or are they missing opportunities? Is their swag a reflection of the audience they're targeting, or a reflection of the design teams that are creating them?

If Hillary had cool t-shirts, would hipster white guys identify with her? If Obama had gold embroidered sweatshirts in bad fonts, would the old women taking the bus to the casino like him? Just wondering.

1 comment:

Moda di Magno said...

Don't be talking about my people that way.

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