campaign brands by swag style

Animal New York has an interesting view of the democratic candidates - judging them by their campaign swag style. Obama has cool stuff, Hillary has stuff that only older white women would wear.
I wonder if the campaigns are designing to the audiences that they already have, or are they missing opportunities? Is their swag a reflection of the audience they're targeting, or a reflection of the design teams that are creating them?
If Hillary had cool t-shirts, would hipster white guys identify with her? If Obama had gold embroidered sweatshirts in bad fonts, would the old women taking the bus to the casino like him? Just wondering.
posted by darryl ohrt @ 8:17 AM
1 comments
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1 Comments:
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At 11:27 AM,
Moda di Magno said... - Don't be talking about my people that way.
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