Tuesday, April 08, 2008
blow energy drink. cheap shot at a quick buck.

The latest ridiculous energy product aimed at capturing tween dollars is Blow, a product made to look exactly like cocaine. The white caffeine powder comes in resealable white vials, so that kids can put "blow" into their drinks.

The cheap promotional site features strippers and poorly designed gear sure to turn the average 14 year old onto the product. They can even by it in bulk, and become neighborhood dealers of...blow.

Sure to get loads of free publicity on the local news, featuring protesting parents. I'd love to know what they paid for the rights to use the Cult's song WildFlower on their site. Or if they paid. I know some pretty large brands who don't have that kind of licensing budget. ;)

Thanks Suzy!

Labels: branding, productdesign, youthmarketing

posted by darryl ohrt @ 8:30 AM   4 comments

4 Comments:

At 8:52 PM,  Garret Ohm said...

The FDA will have its way with this product in no time. It's a damn shame that with all the bullsh*t parents have to worry about, they then have to concern themselves with their kids being subjected to this ass-hattery. Argh.  

At 1:03 PM,  Rob said...

This stuff makes me want to punch someone in the face. And I'm not a violent person. See, I haven't even used the product and it's making me more of a jerk. Gah!  

At 10:54 AM,  Moda di Magno said...

I thought the Cocaine brand "energy drink" was bad enough: http://tinyurl.com/6bw267

Is everyone in marketing now 15 years old?  

At 5:30 PM,  Anonymous said...

Who the hell cares? This product is clearly intended for 18+ users. If your kids shouldn't be exposed to Blow, then be a parent control what they are exposed to. Talk to your kids! While I understand parental concern, (I wouldnt want my kids messing with this), parents still need to parent their kids instead of raise a fit about how they aren't doing their jobs.  

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