
Just because you mow lawns, doesn't mean that you need a lawnmower in your logo. What if your company grows into a landscape design business? Or a green beautification business?
Seems obvious, but you'd be surprised at how many business people believe that their logo needs to tell the world what their business does. (It doesn't.)
So I smiled big time at the post by Attitude Design, Titled What your logo doesn't say about your business. Right on.
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