sony bravia spot: most fun on a shoot
This is a shoot that looks like fun. Imagine getting to cover Miami in foam. Sony has rocked the blogosphere repeatedly with their Bravia spots. And they're doing it again. They invited some bloggers to the shoot of their new spot. Sent others (like BrandFlakes) behind the scenes shots (above). All to build anticipation about an upcoming video spot.
This is working, because we've all loved the consistently wonderful spots, and want to know more about how they're made, and what's up next. PR people - pay attention. This is how you build buzz.
Labels: adindustry, ads, technology, television
posted by darryl ohrt @ 7:21 AM
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