something to get your heart racing

Here's a well-targeted, fun microsite for Axe. You get to watch super hotties slowly reveal themselves, as long as you can click the "pulse" button when cued to do so. Of course, you'll have to choose whether to watch the "pulse" button or the girl. That's the challenge. As soon as you lose pace with the button, the video stops.

Great concept to keep tween, teen, and the boys in your office coming back for more. From Adverblog.

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