reward all customers, not just some of them

Andy Sernovitz has an excellent point: In grocery stores, why don't they have a 'super lane' for shoppers with $200 of groceries? Two cashiers, two baggers and they're treated like stars. Instead of rewarding only the shoppers with 10 items or less.

I say - why not reward all shoppers? Have the super lanes for overflowing carts, and the 'lite' lanes for shoppers with a few items.

How could you make your customers feel special, in an industry changing way?

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At 10:21 AM, Anonymous Anonymous said...
Oh my God! Such a stupid idea... Who wants to get in a lane with people who are buying loads of stuff. It would take ages to get the hell out of the store.  

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