reward all customers, not just some of them
Andy Sernovitz has an excellent point: In grocery stores, why don't they have a 'super lane' for shoppers with $200 of groceries? Two cashiers, two baggers and they're treated like stars. Instead of rewarding only the shoppers with 10 items or less.
I say - why not reward all shoppers? Have the super lanes for overflowing carts, and the 'lite' lanes for shoppers with a few items.
How could you make your customers feel special, in an industry changing way?
Labels: branding, creativeinspiration, retail
posted by darryl ohrt @ 7:28 AM
1 comments
1 Comments:
| Darryl Ohrt |
| David Plain |
| Justus Johnson |
| Rob Biddiscombe |
| Matt Hunsberger |
| Steph Fuda |
| RJ Fenn |
| Sara Champion |
| ATOM Site Feed |
Oh my God! Such a stupid idea... Who wants to get in a lane with people who are buying loads of stuff. It would take ages to get the hell out of the store.