now your shaving gel can glow like radioactive jelly



I'm running to Target right now, to check out some light-up shaving gel. I think my face could use it. And I hope that they also have light up deodorant and toothpaste.

The New York Times reports on
one of the coolest packaging tricks that I've seen in a while. NXT, which hits stores this month, features LED lights in the package, that light up the product from the shelf. Ingenious.

I wonder what TSA will say about these packages, as we try and get through security. "No - it lights up to be cool. It's a light. On my shaving gel. Because they make it like that. It doesn't do anything else. It's shaving gel. What do you mean I need to follow you??"

2 comments:

Make the logo bigger said...

And teenage boys everywhere will buy 10 each just so their bathroom cabinets will now look like someone went insane with the StreetGlow.

Anonymous said...

What about the batteries???
Don't we have enough to recycle as it is?
This is so not green. I would not buy this gimmick,as it only adds to our landfill and toxic problems.
Beware of glitz at the expense of our mother earth.

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites