hubba, hubba, bubba.

This is a cute series of outdoor for Hubba Bubba Gum. You can't see it on the image above, but when you click through, you'll see that the bubbles are balloons. Or bubbles.

The girlie in her undies is appreciated, but seems unnecessary to the campaign - unless they were going to change their headline to Hubba, Hubba, Bubba. I kind of like that idea. You could create a whole bunch of scenarios where the phrase could be used, right after popping a bubble gum bubble. It would become a part of our pop culture. And we'd be heralded as the agency that turned Hubba Bubba into a household name. One day.