Brand Flakes for Breakfast
Monday, March 24, 2008

honey bees: not just stinging, killing machines



Think bees are scary creatures with daggers in their asses, ready to strike you down? Well, you need to lighten up and fall in love with them. Thankfully, Haagen Dazs has made that easy - and removed all of the fright from the bees' brand essence.

Put the insecticides away, and visit Help the Honey Bees. You'll completely forget that bees can swarm, sting and kill. This piece has been produced to raise awareness about the plight of the bees, and helps to show why we need them. And to promote ice cream. (Beautiful design/illustration work, too.) From Adverblog.

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