danskin: sweaty smelly and stinky.
Danskin just sent out their newsletter to potential customers...and describes them as "perspired." Uh huh. Someone needs a copywriter. And some brand help.
I agree with Maura. I'd never describe myself as "perspired." Time for Danskin to call their agency "retired." Thanks Maura!!
Labels: branding, copywriting, fashion
posted by darryl ohrt @ 8:55 AM
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