brandflakesforbreakfast: danskin: sweaty smelly and stinky.

Friday, March 07, 2008
danskin: sweaty smelly and stinky.

Danskin just sent out their newsletter to potential customers...and describes them as "perspired." Uh huh. Someone needs a copywriter. And some brand help.

I agree with Maura. I'd never describe myself as "perspired." Time for Danskin to call their agency "retired." Thanks Maura!!

Labels: branding, copywriting, fashion

posted by darryl ohrt @ 8:55 AM 0 comments

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