be good. be consistent. be a strong brand.
Chris Brogan writes another typically brilliant post about maintaining our online personas, and points to someone who gets it - Gary Vaynerchuk.
Think about it. You have a Facebook profile, you're on Twitter, LinkedIn, and about 68 other social sites. Are you the same? What image are you projecting? What is your personal social media brand?
Gary points out a lovely side effect of personal online branding- bad guys can't hide. Good guys will prevail. Transparency is a wonderful thing. People that are evil are being found out and identified for their actions - faster than ever in history. So here's to genuine, honest, great personal branding. Woot!
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Transparency IS a wonderful thing!
Some people forget that it is so easy to find them in all of their different versions. Which is why it is so important to be authentic and be the same person - wherever you are!
Our professional and personal brands do tend to blur, so if you are dramatically different in one area, you risk losing the trust and respect of your friends and associates.
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