you can now live inside whole foods

Jackie Huba has a most delicious post about her love of Whole Foods. This isn't just a love letter to her new favorite place of food, it's an analysis on what makes a successful business.

For the people too lazy to read her entire brilliant and entertaining post, I've copied and pasted her four key points to Whole Foods success:

1. Cater to the niche, baby.
2. Business is theater.
3. Hire for attitude, train for skill.
4. Let fans spread the word digitally.

But you can't just take that list and go build an empire. Go read her post. It'll be good for you.

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