Chris Brogan points out the massive opportunity sitting in front of you. A social network that helps your audience connect. Not for every audience - and this shouldn't be done on a whim, without some longer term planning, but as Chris indicates, a social network can work anywhere that you have a population of like-minded people.
Think about that for a second, as it applies to your universe. What do your customers have in common? What could they learn from or share with each other? Chris goes on to give you relevant examples of opportunities that haven't been realized (yet) in some other industries. You could create a conduit of connectivity that doesn't yet exist in your industry.
Basic marketing also comes to play here, too. A new social network won't likely be successful if there's already a winning network providing value to the same audience. The Walmart debacle of a few years ago comes to mind, where their agency actually convinced them they could replicate MySpace. Check out the cheezy actor-teens they thought would pass as the real thing, above. Uh-huh.
For some, this is a fantastic opportunity. But beware of bandwagons. Plan. Strategize. Be genuine. And work with an agency that participates in the sphere you're about to enter.
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