unscrew america
It's a pretty rare event that conceptual, strategy, copywriting, design, illustration, sound design and flash development all converge to produce something great. Unscrew America is just that type of project.
The goal is to inform people about energy-efficient CFLs and LEDs - and also make sure people know that CFLs contain mercury and have to be properly recycled.
The incredible online component to the campaign feature beautious Flash animation, video, audio, writing, and everything else. Boom Design Group and their sister company Fluid did the Flash and sound design and video.
There's also print ads and even a tv component, which includes a role for Paul Reubens. Can't wait to see that. Nice campaign, by GSD&M. Nice job!!
Labels: ads, copywriting, creativeinspiration, Flash, illustration, nonprofit
posted by darryl ohrt @ 7:43 AM
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