Mashable reports that MarsUK has launched a campaign allowing Facebook users to actually purchase chocolate for their friends. Not chocolate made from those nasty tasting pixels - but actual, delicious chocolate treats.
The campaign allows you to send points to your friends, that they can then redeem at a local convenience store chain. AWESOME. That's the way to promote, sell and utilize a social network in a new way.
Everyone wins. Twix gets great social branding. People get Twix. Retailers get store traffic. Isn't chocolate the most wonderful thing ever?
1 comment:
I LOVE chocolate. But even though I'm a FB member, I'm pretty sure this campaign doesn't reach out here to Bangkok.
:-(
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