a sweet and tasty facebook campaign
Mashable reports that MarsUK has launched a campaign allowing Facebook users to actually purchase chocolate for their friends. Not chocolate made from those nasty tasting pixels - but actual, delicious chocolate treats.
The campaign allows you to send points to your friends, that they can then redeem at a local convenience store chain. AWESOME. That's the way to promote, sell and utilize a social network in a new way.
Everyone wins. Twix gets great social branding. People get Twix. Retailers get store traffic. Isn't chocolate the most wonderful thing ever?
Labels: ads, facebook, social media, yummyfood
posted by darryl ohrt @ 7:50 AM
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