Monday, February 04, 2008
superbowl ads: suck one.

Sooooo...Remember when you used to watch the Superbowl, spot after spot, and thought "wish I thought of that," in amazement of the brilliant conceptual work? Those were the days.

Last night seemed like lots of re-hashed creative ideas that looked like they came out of the first 20 minutes of a brainstorm.

These were my only highlights of creative wondermont:

+ Alice Cooper. Excellent casting.
+ Taste the Smoke. Excellent copywriting/tag line.
+ If stains could talk. Excellent execution.
+ Coke. Excellent family entertainment.
+ Suck One. The only line from the entire night that has a chance of working its way into pop culture. (Ironically, that would have been a good tag line for the Justin Timberlake/Pepsi spot, too.)

I'm just going to work "suck one" into my conversation all day today. Just to see how many times I can do that. You should try it too.

Labels: adindustry, ads, beverage, superbowl

posted by darryl ohrt @ 8:13 AM   2 comments

2 Comments:

At 9:48 AM,  Giuli said...

as predicted, my votes are for the screaming animals ad and the "don't wake up the mama badger ad"

and yes, I actually applauded the dalmation training the clydesdale spot  

At 3:18 PM,  El Gaffney said...

if my super bowl watching crew is any indicator, i agree about suck one. donkeylips isn't getting as much pop culture love as i thought either. amp could have leveraged salute your shorts perhaps. e*trade had an underestimated the creepiness line that could stick a bit. coke still delivers a smile through content. as a planner, i thought the audi ad was interesting from a strategic perspective. though, i always heard "your strategy is showing" is a bad thing. "old luxury just got put on notice" = strategy in the ppt. still deciding how i feel about the execution.  

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