brandflakesforbreakfast: so much better than that stupid fundraising thermometer

Thursday, February 28, 2008
so much better than that stupid fundraising thermometer

How about an information graphic that works as an advertising message too?

Some awesome outdoor for the Denver Rescue Mission accomplished exactly that, with a billboard that evolved as people donated to the campaign. The visual effect reflecting the actual results of donor money - getting homeless people off the streets. Nice.

Labels: ads, nonprofit, outdoor

posted by darryl ohrt @ 8:13 AM 0 comments

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