obay: finally a drug to control those unruly teens

Check out the mysterious ad campaign popping up in Ontario. The ads feature a fake pharmaceutical titled "Obay" that will help parents control their kids.

Some originally attributed the work to a re-branding of "Obey" by street artist Shepard Fairey, but The Torontoist figures that it's the work of Colleges Ontario.

Can't wait to see the payoff. I hope there's a significant online effort. Kind of surprised there isn't a campaign site, already. They should be handing out bottles of Obay at events, too.

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