new diesel campaign is ultra safe



Diesel has launched some new, fresh gear. Yes, that means there are some sweet new jeans available that you really can't afford. More importantly, it means the start of a new Diesel ad campaign. It's like spring is here already.

I really liked the Diesel safety video. Simple, old idea, but made fresh, entertaining and fun with great copy and just enough design goodness. Found on Computerlove™

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