facebook apps are annoying beasts
Joseph Jaffe writes an excellent post about how Facebook isn't the silver bullet many marketers think it is.
Facebook application usage is dwindling. I see on my Twitterstream fellow Facebookers rave about their ability to delete 25 Facebook notifications at a time. And everyone's annoyed with the 'someone has a crush on you' type invitations.
I think Jaffe is right - clearly there's some Facebook fatigue going on here. However, I don't think it's with Facebook itself - but instead, with the un-inspiring Facebook applications. The Facebook audience continues to grow. And I'll bet it hasn't neared its peak, as far as membership goes.
As a social media junkie, here's what I see that Facebook users DO really enjoy:
+ Catching up with their friends' status updates
+ Sharing links with friends
+ Sharing photos and videos of and with friends
+ Sharing events and groups with friends
+ Communicating with friends
So the question is - what can your brand do that helps your audience accomplish these tasks? Some applications can succeed too - but they'll need to provide actual value, beyond annoying everyone on my friends list.
Related, Scott Monty has a beautious post about how marketers still have a lot to learn. Clearly, marketers need to understand social media, and their audience needs. Or need an agency that does. ;)
Labels: facebook, social media, strategy, web2.0
posted by darryl ohrt @ 7:45 AM
2 comments
2 Comments:
| Darryl Ohrt |
| David Plain |
| Justus Johnson |
| Rob Biddiscombe |
| Matt Hunsberger |
| Steph Fuda |
| RJ Fenn |
| Sara Champion |
| ATOM Site Feed |
I went through and purged a bunch of apps a few weeks ago. Maybe if they were more useful. Too many seem written for the same people who used to—or still do—drive around with a stuffed animal zoo in the back of their rear windshield.
Not, that I’m profiling or anything.
Facebook Requests are getting out of hand and are so annoying, not to mention time-wasting!!!
What's worse, is that Friendster now has applications, too!