where is your old cellphone?

Inhabitant points to a cool piece titled The Secret Life of Cellphones. The video showcases the fact that most people don't know they can recycle their phones. Many keep them, many toss them in the garbage.

There's a massive opportunity here for a cell brand. Most brands have a recycle box tucked away in the back corner of their retail stores, out of view from their customers.

What about a brand campaign that encourages consumers to recycle? Wouldn't that be a unique way to drive traffic to their stores? And encourage people from competing brands to come into their stores and recycle? All while sending a "we care about the world and environment" brand message. Hello?

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