watch nothing but commercials between now and superbowl

Firebrand, the site/channel/brand that's all about commercials and nothing else, celebrates what we love most about the Superbowl. Screw the Giants or the Pats, you know why we really watch.

Firebrand has organized a week long commercial celebration to lead up to the game, and their nationally declared day, Firebrand Monday. Anyway, here's how you can organize your viewing schedule (or your TIVO, to the ION channel) this week:

Tonight: "CHICKS IN CHARGE" IN CLASSIC BIG GAME COMMERCIALS.
Thursday Jan 31st: "BIG TIME CELEBRITIES" IN CLASSIC BIG GAME COMMERCIALS.
Friday Feb 1st: "BIG TIME BRANDS" IN CLASSIC BIG GAME COMMERCIALS.
Sunday: Watch the game, I guess.

Monday Feb 4th: IT'S FIREBRAND MONDAY, THE DAY AFTER THE BIG GAME – CELEBRATE THE HOLIEST DAY IN ADVERTISING WITH THE OFFICE LINEBACKER, CARMEN ELEKTRA AND CLASSIC BIG GAME COMMERCIALS!

(Sorry for all of the CAPS, I copied right from their press release, and I'm too lazy to change it.)

Oh yeah - their promo spot, above is pretty damn funny. Geez, I wish that Firebrand would produce the Superbowl. Then we wouldn't have to deal with all of that sport crap in-between our commercials.