brandflakesforbreakfast: throw away your copier, the logo is old.

Tuesday, January 08, 2008
throw away your copier, the logo is old.

Xerox has rebranded. Before and after are pictured above. Lower case and understated is the new hot thing in corporate identity. Looks great, although I'm not crazy about the AT&T style globe they added. Details about the rebranding are on the Xerox site.

Labels: branding, design, identity

posted by darryl ohrt @ 8:03 AM 0 comments

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