Brand Flakes for Breakfast
Friday, January 18, 2008

social media and the next disaster



Google's doing good stuff again. Google.org's technology project titled InSTEDD, is pulling together some friendly technologies like Twitter and Facebook, to better prepare us for situations like emergencies or natural disasters.

This is a cool idea - but we've got a ways to go as far as stability is concerned. Twitter was brought to it's knees earlier this week, because too many people were twittering about the Steve Jobs keynote speech. One can only imagine how it would hold up in the event of a natural disaster. That said, as a communication tool for regional disasters (like Hurricane Katrina) these tools would be awesome.

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