Every agency will tell you that an RFP is the WORST way to hire an agency. In fact, we usually won't even respond to them anymore, at our firm. If this is news to you, you'll definitely want to read SmashLAB's post about this.
Anyway - New Orleans agency Trumpet has turned the tables around. Or whatever the expression is. They've created an RFP...or Request for Problem, and sent it to Chief Marketing Officers across the land. That's a cool idea.
Agencies solve problems. And this is a nice way to illustrate the concept to marketing geeks. Nice job!
2 comments:
Here's the link
I think that it's an awesome idea. However, it would be interesting to know what the response rate is for DM in new biz development.
Although, I bet you the return on investment in higher than spending $30k in resources in a loosing RFP.
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