remember when tv had writers?

Remember when there were new episodes of entertaining shows? Lost is gearing up to air what they have in the can for this season, and their launch campaign is cool.

They've placed billboards in various markets promoting Oceanic Air, the airline from the show. The ads promote the website for Oceanic Air, which has been 'hijacked' by the boyfriend of a stewardess on Flight 815. He leads you to his conspiracy site.

I can't remember the last time that I anxiously anticipated the airing of a tv show - but Lost is working overtime to make that a reality again.


Anonymous said...

Sweet! Can't stand the show, but bringing the marketing into the story is a hot way to play it! Seamlessness! Making a better product for advertisers! Brilliant! Maybe I'll get it on DVD so I don't have to watch the commercials...


Anonymous said...

I can’t wait for the season premiere, but this is a great appetizer. It’s no surprise that a brand that inspires such fervent fans also does cool ads.

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