mark lives at ikea
Mark Malkoff, the same dude who visited 171 Starbucks in a day has a new stunt.
He's living in Ikea. It's not clear if this is an Ikea promo or not. It claims not to be. The Ikea brand identity is incorrect, and the link to their site is broken - so maybe that is indeed the case. (Although supposedly, he's being played on video in Ikea Sweden, so who really knows.) Cute idea, regardless. We should go over there later, and play Xbox.
From Brian, via Twitter
Labels: branding, retail, stunts
posted by darryl ohrt @ 7:36 AM
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