Wow. Must be "how not to handle social media" day. First Target, now Mattel and Hasbro.
If you're on Facebook (and if you're not, what are you doing??) you've probably heard of the application Scrabulous. Maybe it's reinvigorated your love for the game.
Well Hasbro and Mattel apparently just woke up and discovered the game. Were they delighted that this social media device was invigorating their brand? Did they embrace it and find a way to make it theirs?
Nope. They sent attorneys. Matt Dickman has a wonderful post on what their approach and thinking could have been. Or should have been.
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