jwt creates giant homeless dude to take your coat
JWT in New York did a cool thing. They run an annual coat drive, for the homeless. That's a worthwhile cause, and one that any New York worker could relate to.
This year, to remind employees and visitors to donate their old coats, artist Julie Rutigliano created a massive installation in one of their lobbies, of a giant homeless dude. A homeless dude so big that he takes up multi-stories, in the JWT multi-storied lobby. A homeless dude so big, he could have starred in Cloverfield. A homeless dude that looks at a glance like...Iggy Pop?? Anyway...this homeless dude also has a wall full of hooks around him - so that people can hang their donated coats.
By the end of the drive, JWT had four times as many coats as expected, and the lobby installation was a super coated giant. Nice.
Labels: adindustry, newyork, nonprofit
posted by darryl ohrt @ 8:27 AM
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