how not to run a PR department

Believe what you want about the controversial Target ad featuring a girl on the Target logo, with her special place as the bull's eye.

Whether you like the concept or think it's sexist, this is NOT the way to handle it when things start to blow up.

When blogger Amy contacted them to see if they realized their ad might be controversial, they hit her back with this reply:

"Good Morning Amy,

Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.

Once again thank you for your interest, and have a nice day."

Yikes. Target??? Doesn't acknowledge non-traditional media outlets like blogs? There are sooo many ways this could have been handled. And this one's not even on the list.

Does your PR team understand social media? Would they know how to react? Better to ask yourself the question now, and be prepared. (Your agency is at the studio, putting a naked girl on a banana seat bike for your next campaign. Hurry.)

1 comment:

Anonymous said...

Funny, but if that’s a guy up there, are people as upset, you know? ‘Non-traditional media outlets’thoughis just stuperiffic.

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