cloverfield is doing the lost thing

The highly anticipated Cloverfield movie is marketing Lost-style. Not a surprise, since it's a JJ Abrams project (the creator of Lost.)

Three Minds has an excellent run down of what's been released so far, along with links to the secret sites, trailers and more.

This is the future of marketing. Engaging your customers outside of the primary product space. I'm just sayin'.

1 comment:

Anonymous said...

Slusho is also seen in Heroes and Alias. Greg Grunberg (Matt/cop guy) from Heroes is friends with J.J. Abrams so you'll see J.J. Abrams stuff with Matt.

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