brandflakesforbreakfast: can design make water in cans taste good?

Wednesday, January 23, 2008
can design make water in cans taste good?

Will people drink water from cans? What if they were really pretty? What if they were called canettes?

Fashion house Paul and Joe have apparently teamed with Perrier to make cans of pretty water. Same water, just packaged in designer, collector cans. Sometimes working in the brand industry is just plain embarrassing. Or is it just genius??

Labels: beverage, branding, design, fashion

posted by darryl ohrt @ 7:46 AM 2 comments

2 Comments:

At 10:11 AM, Anonymous said...: It will def be a go, it's creative why not?
At 11:11 PM, Anonymous said...: I must have it now.

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