you are the future of media distribution.

Duh. In case you didn't already know, consumer generated/distributed media is a really big deal.

A new study from Nokia claims that by 2012, a quarter of all entertainment will be created, edited and shared within peer groups rather than coming out of traditional media groups.

In an attempt to coin a new buzz word (cuz we need more of those,) Mark Selby, Vice President, Multimedia for Nokia says that a quarter of media will be ‘Circular’: "The trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups - a form of collaborative social
media.”

From Micro Persuasion.