brandflakesforbreakfast: vitamin water. for humans.

Tuesday, December 04, 2007
vitamin water. for humans.

Vitamin Water just blasted out a direct mail piece that squarely puts Red Bull and Monster drinks in their place. Gotta love a brand that's not afraid of their competition. Thanks Per!

Labels: beverage, directmarketing

posted by darryl ohrt @ 7:25 AM 1 comments

1 Comments:

At 11:28 AM, daily biz said...: I agree - I love it when (challenger) brands go hard after the competition.

Diet 7UP did something similar with their Taste Challenge Kit direct mail piece:

http://dailybiz.wordpress.com/2007/12/04/vitamin-water-calls-out-the-competition/

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