vitamin water. for humans.
Vitamin Water just blasted out a direct mail piece that squarely puts Red Bull and Monster drinks in their place. Gotta love a brand that's not afraid of their competition. Thanks Per!
Labels: beverage, directmarketing
posted by darryl ohrt @ 7:25 AM
1 comments
1 Comments:
| Darryl Ohrt |
| David Plain |
| Justus Johnson |
| Rob Biddiscombe |
| Matt Hunsberger |
| Steph Fuda |
| RJ Fenn |
| Sara Champion |
| ATOM Site Feed |
I agree - I love it when (challenger) brands go hard after the competition.
Diet 7UP did something similar with their Taste Challenge Kit direct mail piece:
http://dailybiz.wordpress.com/2007/12/04/vitamin-water-calls-out-the-competition/