vitamin water. for humans.

Vitamin Water just blasted out a direct mail piece that squarely puts Red Bull and Monster drinks in their place. Gotta love a brand that's not afraid of their competition. Thanks Per!

1 comment:

Anonymous said...

I agree - I love it when (challenger) brands go hard after the competition.

Diet 7UP did something similar with their Taste Challenge Kit direct mail piece:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites