Vitamin Water just blasted out a direct mail piece that squarely puts Red Bull and Monster drinks in their place. Gotta love a brand that's not afraid of their competition. Thanks Per!
1 comment:
Anonymous
said...
I agree - I love it when (challenger) brands go hard after the competition.
Diet 7UP did something similar with their Taste Challenge Kit direct mail piece:
1 comment:
I agree - I love it when (challenger) brands go hard after the competition.
Diet 7UP did something similar with their Taste Challenge Kit direct mail piece:
http://dailybiz.wordpress.com/2007/12/04/vitamin-water-calls-out-the-competition/
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