a love letter to the new 30 second spot

Check out this beautiful piece for Converse. A love letter to basketball.

Not knowing anything about team sports, I immediately thought it was a piece for Dwayne Wayne. But it turns out that Dwyane Wade is a different person entirely. But now I know better. And I love basketball just a little more, now. Thanks Converse.

As Bill has accurately pointed out, 2:31 is the new 30 seconds. Awesome. Found on Beyond Madison Avenue.