Thursday, December 20, 2007
lots of fun data for your powerpoint

Yesterday, the geeks at PEW released a new study titled Teens and Social Media. Stuff like:

• 64% of online teenagers ages 12 to 17 engaging in at least one type of content creation;
• Some 35% of all teen girls blog;
• 20% of boys blog;
• 54% of wired girls post photos online compared with 40% of online boys;
• Teen boys are nearly twice as likely as online girls (19% vs. 10%) to have posted a video online.

Awesome. Can't wait to see these facts crammed into bullets in a PPT presentation. Found it first at Mashable.

Labels: social media, sports marketing, strategy, trends, youthmarketing

posted by darryl ohrt @ 8:11 AM   1 comments

1 Comments:

At 10:40 PM,  Ben Kunz said...

What I love about all this more than the technology wave is the fact that young human beings are actually creating content, more than receiving it. For years educators and politicians wrung their hands about children watching 70 hours of TV a week. Now, kids are writing blogs and posting videos and actually communicating with each other.

We may have lost touch with nature, but at least we're back in the zone of thinking and not receiving. Something tells me that when these kids enter the work force, something big and different will happen, and today's adults will have a hard time keeping up.  

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