the fold is old school thinking

Hooray for ThreeMinds for writing an outstanding post on how "the fold" doesn't exist.

"The fold" refers to ancient newspaper-speak that was applied to early web design - where you don't want content to fall beneath the immediate area on the screen. Because users are too dumb to scroll. Well, that was the 1990's. People now understand how a website works.

At our agency, we've been designing "without the fold" for some time now, and are constantly educating clients, and other developers on our anti-fold beliefs. So I'm stoked to read Rod MacQuarrie's post.

Rod also points to some additional posts/articles at the end of his piece. One in particular, from Boxes and Arrows, has been a favorite link of mine to send friends in the industry.

So, three cheers to scrolling!

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites