dead people talking to people in nyc
To promote Paranormal State, A&E is running a billboard on Prince and Mulberry streets that uses ultrasonic sound to broadcast audio to very specific locations. Pedestrians directly in line of sight of the speakers (seen as the little black boxes in the image above) can hear the 'voices' that are broadcast. People steps away hear nothing.
We blogged on this technology years ago, when we first read about it in Wired. It's awesome to see the tech actually used. Soooo many possibilities.
UPDATE:
Ashley points out the technology is from Holosonics, and they've also done campaigns for Target and Court TV. Cool.
Labels: outdoor, streetteams, technology, television
posted by darryl ohrt @ 6:42 AM
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