brand tips from dunkin donuts



What do you think the Dunkin Donuts person wrote on Diana's cup the other day? Turns out it's a secret code for french vanilla, extra light. That's what Diana says, but we think the Dunkin Donuts girl is trying to tell her to F off.

And then yesterday, we witnessed proof that style guides really do matter. And how icky it feels to buy bagels at the joint with the wrong fonts.

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