threadless turns merchandising into art



Threadless is having another one of their fab $10 t-shirt sales, and in the email announcement, I noticed something even cooler.

Every week, their in-house artist/musician/snowboarder Joe Suta creates an original painting that's a mashup of the week's winning t-shirts. The painting is used for display in their Chicago store window. At the end of the week, when the display comes down, they sell the artwork. Which has created a wonderous collection of one-of-a-kind pieces of art. Every week.

What an excellent example of doing something local and growing it into something more biggerer. The Chicago storefront is by its nature only viewable by a limited audience. People in Chicago. But by adding the paintings to their retail internet site, they've shared them with the world - all while helping to offset the cost of the process.

An awesome example of creativity, art and commerce working together. Other retailers should take note.

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