zune just wants to be an ipod

Here's a great lesson for every brand. Don't try and be like your competitor. Be different (or better), instead.

Check out this great post about how Zune has attempted to utilize one of the signature Apple brand statements/unboxing experiences. And why it fails miserably.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites