zune just wants to be an ipod
Here's a great lesson for every brand. Don't try and be like your competitor. Be different (or better), instead.
Check out this great post about how Zune has attempted to utilize one of the signature Apple brand statements/unboxing experiences. And why it fails miserably.
Labels: apple, branding, mac, technology
posted by darryl ohrt @ 7:26 AM
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