this is how you launch a book

Joseph Jaffe's new book Join the Conversation just hit the stores, and he's managed an amazing feat. His book hit #2 on the business book charts (just under Alan Greenspan's book), and #26 on the overall Amazon charts yesterday. How did he do it? Bum rushing the charts.

By inviting all of his friends - his blog readers, his podcast subscribers, his Twitter followers, his Facebook friends and other social media join together on Sunday and purchase his book on

And they did. And his book cruised up the charts. No doubt getting noticed by plenty of people who are not a part of his social network. Hooray for Joseph, and the success of his new book - and hooray for social media - in yet another great example of how small audiences networking together can create something huge. Congrats Joseph!

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