ride the trains or animals will turn on the sexfest

Virgin Trains just launched a really smart - and hilarious campaign to promote their train service. The greener sort of travel.

I was recently meeting with a client who remarked how Virgin is a mondo conglomerate of brands and companies, yet they've managed to stay...Virgin. And this is a great example.

Check out the really funny YouTube video above, and a campaign hub/microsite too. Work is from Glue.

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