making insurance cool again

Story in this morning's Wall Street Journal about a 176 year-old Italian insurance company that spent $40,000 to create an island in Second Life, in a noble effort to make insurance cool again for the younger generation (No...seriously). With all due respect to the well-intentioned marketing team, aside from the fact that nearly three-quarters of Second Lifers ignore corporate islands, no amount of tricked-out virtual world real estate will ever make insurance cool. Making insurance hip went out with the Cavemen.


darryl ohrt said...

But wait...we LOVE the cavemen.

Wilson Cleveland said...

As do I my friend. GEICO has the corner on the making insurance cool market though don't you think?

Anonymous said...

You write very well.

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