Story in this morning's Wall Street Journal about a 176 year-old Italian insurance company that spent $40,000 to create an island in Second Life, in a noble effort to make insurance cool again for the younger generation (No...seriously). With all due respect to the well-intentioned marketing team, aside from the fact that nearly three-quarters of Second Lifers ignore corporate islands, no amount of tricked-out virtual world real estate will ever make insurance cool. Making insurance hip went out with the Cavemen.
3 comments:
But wait...we LOVE the cavemen.
As do I my friend. GEICO has the corner on the making insurance cool market though don't you think?
You write very well.
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