linkedin opening api for business app developers
Caroline McCarthy at CNET's The Social, has a post about LinkedIn's latest announcement that it will be jumping on the open API bandwagon later this year; allowing a select group of outside developers to create apps and widgets that have a true business functionality (where's the fun in THAT?). This comes as good news to those of us that work with more corporate clients who want to take advantage of the social media marketing/branded widget land-grab started by Facebook. In my humble opinion, the "Business" applications currently available on Facebook are the equivalent of that "Hot Stock Tip" spam you keep getting. LinkedIn could own the market for in-network business apps; large corporations have more money to spend on developing these apps but until now they didn't have an audience. Will be interesting to see if business software companies like Oracle, SAP, IBM start throwing resources at LinkedIn.
Labels: social media
posted by Wilson Cleveland @ 1:49 PM
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