Guerilla Communication just completed a tasty promotion for Coffees of Hawaii. In an effort to target athletes, their families and friends, they set up a floating espresso bar on the IronMan swimming course. People could swim up to the bar (during training week) and sample the deliciousness. While being informed that you could get Coffee of Hawaii brought to you wherever you live - whenever you want, thanks to the world wide webs. Mmmmmmm.
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