waaaa. waaaa. i don't like the man in pigtails.
The grown up little girl that was the inspiration for the Wendy's mascot doesn't like the new campaign featuring red pigtails. Waaaaa. Waaaaa.
Judging by the photo comparison that Brand Noise put together above, I'd say the agency cast the part pretty well. The new Wendy looks almost exactly like the old Wendy.
That, and - the campaign is apparently a success for the chain. The pigtails are working, Wendy. Stop being a spoilsport.
Labels: adindustry, retail, youthmarketing, yummyfood
posted by darryl ohrt @ 7:24 AM
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