other brand's style guides
Isn't it great to look at other brands stuff? Someone just leaked the the style guide to Verizon's "Test Man."
Some highlights:
Test man is:
25-35 years old
Entertaining
The embodiment of Verizon Wireless employees
Relentless in his mission
Friendly
Every day guy
A bit quirky
A little obsessive and compulsive
Likeable character
Appealing to all ethnicities
Test Man is not:
Annoying
Goofy
Easily distracted
Aloof
Stupid
Too "pretty"
Examples of Events that do not adhere to usage guidelines and will not be approved:
• Look-alike contests
• Marching in parades
• "Meet and greet" with customers
• Any activity where he is not testing the network (i.e. sitting in a hot tub)
Labels: adindustry, design
posted by darryl ohrt @ 7:31 AM
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